HaileyMade was created in July 2025 because I wanted casual, but cute, bracelets I could wear every day and actually count on to last.

After graduating from the University of Tennessee in 2016 (Go Vols!), I spent a couple of years producing live television for a home shopping network, followed by a few more years producing content for brands like Coca-Cola and McDonald's. Eventually, I found myself in between corporate producer jobs, serving part-time at a neighborhood bar, and exploring a few newfound hobbies that would soon turn into something more.

Pretty much my entire life, my style has been rooted in neutrals with a pop of color. Think a white sweater, black jeans, black boots — and a hot pink headband. Or a wall of greenery accented with bright teals and subtle hints of yellow and orange.

I wanted that same balance in my jewelry, so I started making it myself. What began as a creative outlet…